Indian jewelry is usually 24 carat gold and is meant to be worn on special occasions. On her wedding day a typical middle class bride wears nearly 32 ounces of gold. Family wealth is passed along maternal lines in the form of golden dowries. Wedding guests also give gold coins as lucky wedding gifts. Gold is deeply embedded in the Indian culture.comprehensive listing of custom Jewelers, merchants, jewelry shops and other vendors specializing in 22 and 24 K jewelry for Indians and South Asians.