The International Society for Krishna Consciousness (ISKCON) is a branch of the monotheistic Gaudiya Vaishnava tradition within Hinduism dating back 5000 years to Lord Krishna Himself. ISKCON was established in the West in 1966 by His Divine Grace A.C. Bhaktivedanta Swami Prabhupada (Srila Prabhupada) and has since developed into a worldwide confederation of over 500 temples, centers, communities, schools, and restaurants with some 250,000 devotees.
The mission of this nonsectarian, monotheistic movement is to promote the well-being of society by teaching the science of Krishna consciousness according to Bhagavad-gita and other ancient Vedic scriptures. The Vedic literature recommend that in the present age of Kali-yuga the most effective means of achieving self-realization is always hear about, glorify, and remember the all-attractive Supreme Lord Sri Krishna. Therefore, it recommends the chanting of the Holy Names: Hare Krishna Hare Krishna Krishna Krishna Hare Hare / Hare Rama Hare Rama Rama Rama Hare Hare. This sublime chanting puts the chanter directly in touch with the Supreme Lord through the sound vibration of His Holy Name.