Shehnaai is the brainchild of entrepreneurial couple Shirin and Sanjeev Vinayak whose vision and close connections within India’s fashion industry have given them a selection of clothing that is on-trend with its South Asian-American clientele. Says Shirin Vinayak, "The reason Shehnaai has done so well for the 7 years we have been open is because we work very closely with our customers and are in-tune with their fashion preferences. Also, since we are in Manhattan’s fashion district, we are well aware of current mainstream trends. It’s this combined vision for which we are known for." Carrying only high-end labels, Shehnaai Couture has long been known as the go-to place for India’s Couture Collections in New York City. Shehnaai’s collections of lehngas, saris, sherwanis and suits represent the biggest designers out of India.